J. Hornig, the famous Styrian coffee roaster, considered different city neighborhoods during their search for a permanent home in Vienna. Each flagship store prototype takes into account the characteristics of four hypothetical sites. The sites vary in size and are situated in four distinct urban conditions. Each prototype has a direct relationship to the street and incorporates a separate space that functions either as a roasting room or a greenhouse for coffee plants. The proximity of the store to the city center, a public transportation hub, or a quiet residential area provided for radically different atmospheres and material choices. The prototypes were a preliminary study leading up to an eventual design for a flagship store in Vienna’s 7th district, completed in March, 2017.